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If you knew you'd live to 100, how would you change your life today?

The Pleasure Principle



“Pleasure is the principle and end to a happy life,” according to Epicurus, the ancient Greek Philosopher. Over a century later, Sigmund Freud developed his pleasure principle theory of personality, stating that the driving force of the part of the mind where instinctive impulses are generated seeks immediate gratification of all needs, wants, and urges.  Since then, Janet Jackson sang about the “Pleasure Principle,” movies and television shows have been written on that theme, and the conversation continues.


The fact of the matter is human beings always have and always will seek pleasure.  Pleasure is the opposite of pain. It’s a feeling of happy satisfaction and enjoyment. You and I are hard-wired to seek pleasure and avoid pain as a way to satisfy our physical and emotional needs.  

At 100 Year Lifestyle we are all about the Pleasure Principle. Your 100 Year Lifestyle is meant to be fun! Living your 100 Year Lifestyle gives you more time doing what you enjoy with the people you love, and the health to enjoy it all!

Pleasure vs Pain

It is actually easier to learn to love things that are good for you than to fall into bad habits. How come? Because when you love things that are good for you, you reap the benefits for the long-term. For example, enjoying any of the recipes on The 100 Year Lifestyle website will benefit your health and taste great. That greasy fast-food meal might be something that you enjoy in the moment, but the long-term impact will bring you nothing but pain. 

That yo-yo diet might be the quick fix you need to look good for that special event, but it isn’t the long-term relationship with food you need and want to create to  look and feel your best everyday for the rest of your life. 

Lifestyle is Key

Friends, family, and community are the relationships that you support and are supported by throughout your life—in good times and bad. To really have all the pleasure you deserve and want in your life, the answer is lifestyle, The 100 Year Lifestyle to be exact.

No One Size Fits All

The fact is, pleasure is different for everyone. What tastes good to you might not taste good to someone else. Hobbies, interests, activities—there are a million different ways to create  your 100 Year Lifestyle! There is no one size fits all. Luckily, pleasure comes in all shapes, colors, and sizes. You get to choose what brings you joy!

But, no matter what pleasure looks like to you, make sure you are getting enough of it in your life. As we’ve said many times before, your 100 Year Lifestyle will give you the health and longevity to enjoy your life to the fullest! Take advantage of all the joys that life has to offer.

Got Enough Pleasure?

If you aren’t finding pleasure in your wellness team, you clearly don’t have a 100 Year Lifestyle provider on board! Find one near you—for you and your family—today! 

By Pleasure we mean the absence of pain in the body and of trouble in the soul.   Epicurus





Meet Dr. Eric Plasker


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