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Living the 100 Year Lifestyle is not about focusing on a single area of life, but rather about recognizing the profound synergy that exists among all seven foundational pillars: Health, Mindset, Food, Energy, Finances, Relationships, and Purpose. Each pillar is deeply interconnected and influences the others, creating a holistic system where the strength or weakness of one area can ripple throughout your entire life. When you actively cultivate all seven, you unlock a powerful, balanced approach to longevity and fulfillment.

For example, your health is directly affected by your mindset and nutrition. A positive, resilient outlook makes it easier to maintain healthy habits, while proper nourishment fuels your body and mind for optimal performance. Similarly, your relationships can provide emotional support that bolsters your resilience, while a strong sense of purpose infuses your daily actions with meaning – rejuvenating both your energy and motivation. When finances are in order, stress is reduced, freeing up energy and mental clarity to focus on other pillars.

No single foundation stands alone. Neglecting one area – such as allowing stress to erode your energy or ignoring relationships in pursuit of financial goals – can undermine progress in others, leading to imbalance and dissatisfaction. That’s why the 100 Year Lifestyle encourages a holistic perspective: true vitality comes from attending to the whole self. By weaving these pillars together, you create a resilient, adaptable life structure that can support you through every decade.

Embracing the seven pillars as a unified framework enables you to live each day more fully, adapt to life’s changes, and recover more quickly from setbacks. It’s not about perfection, but about making intentional choices in every area and recognizing that small improvements in one pillar often spark positive changes in others. This integrated approach is the key to living at 100 percent for 100 years – enjoying not just quantity of years, but quality in every moment.

Start Your 100 Year Lifestyle Journey Today

• Do a weekly self-check-in for each pillar, noting strengths and areas for growth.
• Set one holistic goal that combines at least two pillars (e.g., join a walking group to support both Health and Relationships).
• Identify a small positive change you can make today that would benefit more than one pillar at once.
• Share your 100 Year Lifestyle journey with someone and invite them to join you, adding accountability and support.
• Celebrate wins – big and small – in all seven areas, reinforcing the value of balance and integration in your life.

Purpose is the guiding force that gives life direction and meaning. In the 100 Year Lifestyle, living in alignment with your core values and goals is essential for happiness and fulfillment. Purpose motivates you to grow, contribute, and find joy in both the ordinary and extraordinary moments of life.

Identifying your purpose is a personal journey that evolves over time. It may be rooted in your career, family, community service, creative pursuits, or personal development. The key is to stay connected to what inspires and energizes you, continually reassessing and refining your sense of purpose as you grow and change.

Living purposefully means setting goals that matter to you and taking consistent steps to achieve them. It involves embracing challenges as opportunities for growth, celebrating your progress, and remaining open to new possibilities. The 100 Year Lifestyle encourages you to use your unique strengths and talents to make a positive impact on the world around you.

A strong sense of purpose is associated with greater resilience, better health, and increased life satisfaction. It provides motivation during difficult times and helps you stay focused on what truly matters. By living in alignment with your purpose, you create a legacy of meaning and inspiration that endures for generations.

Together, these seven foundations form a comprehensive framework for living a vibrant, healthy, and purposeful life through every decade. The 100 Year Lifestyle invites you to regularly assess and optimize each area so you can make the most of every year – and every moment – you are given.

Start Your 100 Year Lifestyle Journey Today

• Write down what gives you the most meaning or joy in life.
• Set a mini goal that aligns with your values or passions.
• Volunteer a small amount of time or help someone in need today.
• Reflect on your strengths and how you can use them to serve others.
• Create a vision board or list of dreams for your next decade.

Relationships are the heart of a meaningful and joyful life. The 100 Year Lifestyle places great value on nurturing supportive and positive connections with family, friends, colleagues, and community. Strong relationships provide emotional support, reduce stress, and contribute to a sense of belonging and purpose.

Building and maintaining relationships requires intentional effort. This includes making time for loved ones, practicing active listening, and expressing appreciation and gratitude. The 100 Year Lifestyle encourages you to seek out relationships that uplift and inspire you, while also seeking opportunities to support and mentor others in your circle.

Intergenerational relationships are particularly valuable, as they foster a sense of continuity and shared wisdom. Connecting with people from different age groups broadens your perspective and enriches your experience of life. The 100 Year Lifestyle also emphasizes the importance of community involvement – volunteering, joining clubs, or participating in group activities can deepen your sense of connection and purpose.

Healthy relationships require healthy boundaries. Learning to recognize and address toxic dynamics, communicate openly, and forgive past hurts can transform your experience of connection and support. By prioritizing relationships, you create a powerful network that sustains you throughout life’s journey.

Start Your 100 Year Lifestyle Journey Today

• Reach out to a friend or family member for a positive conversation.
• Express appreciation or gratitude to someone close to you.
• Make time for a meaningful, uninterrupted interaction (even if brief).
• Join a group, club, or online community that aligns with your interests.
• Reflect on one relationship you’d like to strengthen and take a small action toward it.

Financial health plays a pivotal role in your ability to live a long, independent, and fulfilling life. The 100 Year Lifestyle encourages proactive planning and wise management of resources to ensure security and peace of mind in every decade. This means setting goals, budgeting wisely, and making informed decisions about saving, investing, and spending.

Long-term financial security requires a mindset shift: rather than planning for retirement at a certain age, the 100 Year Lifestyle invites you to consider what it means to sustain your quality of life for up to a century or more. This may include continuing to work in some capacity, pursuing entrepreneurial ventures, or finding new ways to contribute and generate income well into your later years.

Financial wellness is also about reducing stress and anxiety related to money. Developing healthy habits – such as living within your means, avoiding unnecessary debt, and regularly reviewing your financial plan – can help you feel more confident and prepared for life’s uncertainties. The 100 Year Lifestyle encourages open conversations about money with loved ones and professionals to help you make choices that align with your values and goals.

Ultimately, wise financial management supports freedom, independence, and the ability to make choices that enrich your life. Whether it’s traveling, supporting charities, or investing in lifelong learning, a solid financial foundation empowers you to enjoy all that life has to offer, without fear or limitation.

Start Your 100 Year Lifestyle Journey Today

• Review your current spending for the week and identify one area to improve.
• Set up a simple budget or track your expenses using a notebook or app.
• Make a small contribution to your savings, even if it’s just a few dollars.
• List one financial goal for the year and the first step you can take.
• Educate yourself – read an article or listen to a podcast about financial wellness.

Energy is the fuel that powers your daily life, and managing it effectively is key to thriving for 100 years and beyond. In the 100 Year Lifestyle, energy encompasses both physical vitality and emotional well-being. When your energy is high, you feel motivated, focused, and ready to engage with life’s opportunities and challenges.

Physical energy is closely linked to habits such as regular movement, quality sleep, and managing chronic stress. Practices such as stretching, walking, and chiropractic care can help optimize energy flow by supporting nervous system function and reducing tension. Prioritizing rest and relaxation is equally important for recharging your body and mind.

Emotional energy is about maintaining a positive outlook and managing the demands of daily life with resilience. Practices such as mindfulness, gratitude, and social connection can help you sustain emotional energy, especially during stressful times. The 100 Year Lifestyle advocates for identifying energy drains – such as toxic relationships or overwhelming commitments – and taking steps to address them.

Learning how to balance your energy – knowing when to push forward and when to rest – is a lifelong skill. By becoming more aware of your energy patterns and making intentional choices to nurture both body and mind, you can enjoy sustained vitality and enthusiasm throughout every stage of life.

Start Your 100 Year Lifestyle Journey Today

• Take a brisk walk or do a quick stretch break to boost your energy.
• Identify one energy drain (like clutter or a negative habit) and take action to address it.
• Set a regular bedtime to support restful sleep.
• Spend five minutes outside in natural light.
• Do a “personal energy inventory” – notice what activities energize or deplete you today.

Nutrition is a powerful tool for supporting longevity and vitality. In the context of the 100 Year Lifestyle, food is fuel for your body’s journey – what you eat today can influence your energy, immune function, and overall well-being for decades to come. Making nutritious choices means focusing on whole, minimally processed foods, and prioritizing balance, variety, and moderation.

A healthy diet supports every system in the body, from the brain and nervous system to the heart, muscles, and bones. The 100 Year Lifestyle encourages you to listen to your body’s needs, avoid fad diets, and develop sustainable eating habits that nourish you at every age. This might include incorporating more fruits and vegetables, choosing lean proteins, and being mindful of portion sizes.

Food can also be a source of joy and connection. Sharing meals with family and friends, exploring new recipes, and enjoying the sensory pleasures of taste and aroma are all part of a vibrant approach to eating. The 100 Year Lifestyle emphasizes that healthy eating is not about deprivation but about celebrating the abundance of foods that support your well-being.

Finally, being mindful of your relationship with food is essential. Emotional eating, stress eating, or using food as a reward can undermine long-term health goals. Developing conscious eating habits – such as eating slowly, savoring each bite, and tuning into hunger cues – can help you create a positive, sustainable approach to nutrition that supports a long and active life.

Start Your 100 Year Lifestyle Journey Today

• Prepare one meal today using whole, minimally processed ingredients.
• Plan healthy snacks to have on hand and reduce impulse choices.
• Drink a glass of water before each meal.
• Try a new fruit or vegetable with your next meal.
• Eat slowly, savoring each bite and paying attention to hunger cues.

A positive, growth-oriented, and resilient mindset is another pillar of the 100 Year Lifestyle. Your outlook on life shapes your response to challenges, your willingness to adapt, and your ability to find meaning and joy at every stage. Cultivating a resilient mindset means viewing setbacks as opportunities for growth and learning, rather than as obstacles to happiness or progress.

Fostering a positive outlook can have profound effects on your health and longevity. Research consistently shows that optimism and gratitude are associated with better physical health, lower stress levels, and greater overall satisfaction in life. The 100 Year Lifestyle encourages daily practices such as mindfulness, meditation, and reflective journaling to help reinforce positive thinking patterns and emotional resilience.

A growth mindset is about embracing challenges, seeking new experiences, and viewing yourself as a lifelong learner. This approach keeps your mind agile and open to possibilities, supporting your ability to adapt to change and thrive in a rapidly evolving world. Whether you are learning a new skill, taking up a hobby, or reimagining your career, a growth mindset invites you to see every experience as valuable.

Resilience is the ability to bounce back from adversity and navigate life’s ups and downs with grace. It is not about avoiding difficulties but about building the inner resources needed to move forward with confidence. By intentionally cultivating a resilient and positive mindset, you create a strong foundation for enjoying a long, purposeful, and fulfilling life.

Start Your 100 Year Lifestyle Journey Today

• Write down three things you’re grateful for right now.
• Set a small, positive goal for your day and celebrate achieving it.
• Practice a few minutes of mindfulness or meditation.
• Challenge one negative thought by reframing it in a positive light.
• Read or listen to something that inspires growth and optimism.

In the 100 Year Lifestyle, health is viewed as the cornerstone of longevity and vitality. Prioritizing proactive care means adopting habits that support your body’s natural ability to heal and thrive, rather than waiting for symptoms or crises to arise. This includes regular check-ups, chiropractic care to optimize nervous system function, and maintaining an active lifestyle that incorporates movement and flexibility into daily routines. By taking charge of your health early and consistently, you lay the groundwork for decades of independence and vitality.

Preventative habits are vital for reducing the risk of chronic conditions that often accompany aging. These habits include regular physical activity, maintaining a healthy weight, practicing good posture, and engaging in activities that promote balance and coordination. Preventative care also involves managing stress levels, getting sufficient sleep, and making informed choices about healthcare interventions. The 100 Year Lifestyle encourages you to view health as an investment, not an expense.

Maintaining physical well-being is not just about the absence of disease. It’s about feeling energetic, resilient, and capable of embracing life’s opportunities. This holistic view of health recognizes the interplay between the body and the mind, acknowledging that emotional well-being and physical health are closely connected. The pursuit of optimum health should be ongoing, adapting to your body’s changing needs as you move through different life stages.

Ultimately, the 100 Year Lifestyle empowers you to become an active participant in your well-being. Making conscious choices, seeking regular chiropractic care, and embracing a lifestyle of prevention can help you remain strong, active, and independent – no matter your age.

Start Your 100 Year Lifestyle Journey Today

• Schedule a wellness exam or chiropractic assessment to establish your current baseline.
• Commit to moving your body every day – take a walk, stretch, or try a new fitness class.
• Prioritize getting a full night’s sleep tonight.
• Start tracking your hydration and aim for consistent water intake.
• Set a reminder to take deep breaths and check your posture throughout the day.

Submit the form to get started.

Submit the form to get started.

Byline Bio
Dr. Plasker went on to become a chiropractor, graduating from Life University in 1985, and building a thriving family and performance practice in the Atlanta area. There, he continues to help athletes, parents, and entire families take control of their health by making wellness a lifestyle, not an emergency response. Today, through his best-selling 100 Year Lifestyle book series and his company, The Family Practice, Dr. Plasker has trained over 10,000 chiropractors and helped countless families around the world achieve lasting health and rethink what’s possible for their health and future. His philosophy is simple but powerful: You have the potential to live a long, healthy, purpose-driven life – if you choose to. In an age where more people are outliving their expectations, he’s teaching the world how to match quantity of years with quality of life. Dr. Plasker is a sought-after speaker, media guest, and Chiropractor of the Year (Life University 2024) known for his high-energy talks and empowering message. He and his wife Lisa live in Marietta, Georgia, and have raised three adult children – all chiropractors.

Broadcast Bio
Today’s guest is chiropractor, educator, and international best-selling author Dr. Eric Plasker, founder of The 100 Year Lifestyle. In a world where we’re told that health depends on prescriptions and luck, Dr. Plasker believes something radically different: that your body is intelligent, your lifestyle matters, and you have way more quality time ahead than you think. Are you ready to live at 100% for 100 years? Dr. Plasker, how do we create our own 100 Year Lifestyle?

Full Bio
At just 15 years old in Spring Valley, New York, Eric Plasker suffered a football injury that landed him in the ER. The hospital orthopedist handed him a prescription and said, “Take these pills and don’t play for 30 days.” Eric turned to his mother and said, “I want to play. I’ll try anything.” The next morning, he received his first chiropractic adjustment – and that same afternoon, he played pain-free. That moment sparked a lifelong passion for unlocking human potential and the body’s ability to heal and perform at a high level – for a lifetime.

Driven by the powerful difference between crisis care and lifestyle-based wellness, Eric completed his undergraduate studies at the University of Delaware and earned his Doctor of Chiropractic degree from Life University in Marietta, Georgia, in 1985. Just a year later, he launched his own family and performance-based practice on Atlanta’s iconic Peachtree Road.

“I had the privilege of caring for athletes at every level – from world champions to weekend warriors – and parents who were eager to raise healthy, drug-free kids. We became the go-to source for families seeking a more holistic lifestyle.”

Since then, Dr. Plasker has helped more than 10,000 people from around the globe create real, lasting health. Through his company, The Family Practice, he has also trained over 10,000 chiropractors to become more effective communicators, leaders, and wellness advocates in their communities.

His success is built on a deep respect for the body’s innate intelligence and a proactive approach to health and longevity. While many don’t expect to live to 100, the truth is – we’re living longer than ever before. The 100 Year Lifestyle reminds us that longevity is not borrowed time, but birthright time – and that it’s never too early or too late to start living at 100%.

Named Chiropractor of the Year 2024 by Life University, Dr. Plasker is a sought-after speaker for organizations and businesses around the world looking to build a culture of health, energy, and resilience. He’s a passionate advocate for The 100 Year Lifestyle as a bold new model for thriving in an age of extended lifespans.

Dr. Plasker is also the internationally best-selling author of The 100 Year Lifestyle book series. He and his wife of 36 years, Lisa, have raised three healthy adult children – all chiropractors – and live in Marietta, Georgia.

The Interference Principle: Dis-ease vs. Disease
If it ain’t broke don’t fix it is the motto of the Nursing Home Generation; mask your symptoms, never-mind the cause, and keep on going. This mindset and motto are creating long-term problems that are almost always preventable when you understand The Interference Principle which is about eliminating dis-ease vs. just treating disease.

Every Parent’s Worst Nightmare
Every parent’s worst nightmare is that something bad will happen to their child. Dr. Plasker will offer insight and guidance as he shares his own story of being told that his 10-month-old son would never walk, talk, or use his right arm. Spoiler alert, Jacob is now a 31-year-old tennis playing, snowboarding, and hiking chiropractor himself.

The Longevity Economy Has Arrived – But Who’s Actually Ready for It?
Everyone’s talking about living longer, but few are building lives or businesses around it. Dr. Plasker was talking about 100 year lifespans before it was cool. Now, with the aging population booming and Gen X/Y expecting to live past 100, he’s helping people and companies prepare for it – physically, mentally, financially, and professionally.

From Wellness Trend to Economic Powerhouse: The Longevity Business Boom
Healthy longevity is no longer niche – it’s the next trillion-dollar industry. Dr. Plasker explores how The 100 Year Lifestyle is evolving from a health and wellness global brand to one that’s welcoming mission-aligned businesses – wellness providers, coaches, fitness experts, food brands, even hospitality companies – under one trusted umbrella.

Why the Longevity Movement Needs a Moral Compass
Just because people are living longer doesn’t mean they’re living better – or more ethically. With longevity tech, supplements, and AI-driven solutions popping up everywhere, Dr. Plasker brings a grounded, human-first philosophy to the conversation: one rooted in integrity, purpose, and the body’s innate potential – not exploitation or gimmicks.

Building a Longevity-Aligned Business: What That Really Means
If you want your business to last 100 years, it better support people who want to live that long. Dr. Plasker shares what he looks for in brands coming under the 100 Year Lifestyle umbrella – and why alignment with values like sustainability, natural health, personal responsibility, and generational thinking is the future of brand growth.

Is Your Career Built to Last 100 Years?
Forget retirement – what if your next chapter is your most impactful one? A thought-provoking discussion on how our extended lifespans are reshaping work, passion, and purpose. Dr. Plasker shares how people of all ages – from Gen Z to Baby Boomers – are reimagining their careers to stay aligned with their energy, values, and purpose for a lifetime.

The Business Case for Living Well
Turns out, investing in your health is also investing in your productivity, profitability, and peace of mind. Dr. Plasker shares how companies are embracing 100 Year Lifestyle strategies to reduce burnout, increase retention, and future-proof their workforce by integrating longevity-friendly workplace practices.

Future-Ready Leadership: Why Longevity Thinkers Make the Best Leaders
Thinking 100 years ahead requires vision, values, and the ability to pivot. This leadership story explores how Dr. Plasker’s “long game” approach to life and business is shaping a new kind of leadership – one that’s generationally aware, purpose-driven, and built to last.

From Health Clinics to Hotels: The 100 Year Lifestyle in Everyday Life
What does a 100 Year Lifestyle look like in action? Dr. Plasker paints a picture of what’s possible when everyday environments – your doctor’s office, gym, grocery store, even your hotel – operate under the principles of healthy longevity. It’s not sci-fi – it’s already happening.

When it comes to your health, experience and credentials matter. Our team brings decades of specialized training, advanced certifications, and a deep passion for helping patients achieve their best lives. We stay at the forefront of chiropractic science and holistic wellness, continually updating our methods to reflect the latest research and best practices. Our expertise spans pediatric, family, sports, and senior care, ensuring you receive solutions tailored to your unique needs and goals.

We take time to listen, assess, and design care plans that are both effective and safe, always prioritizing your comfort and results. Patients trust us not only for our clinical skill, but for our integrity, transparency, and unwavering dedication to your well-being. When you choose Plasker Chiropractic, you’re choosing a team that stands behind every recommendation and celebrates every milestone with you.

No two patients are exactly alike – which is why every care plan we create is as unique as you are. We start with a thorough assessment, using advanced diagnostics and attentive listening to understand your health history, lifestyle, and goals. Our recommendations are grounded in the most current scientific research and tailored to your specific needs, whether you’re seeking relief from pain, improved mobility, or long-term wellness.

We continually monitor your progress, adjusting your care plan as your body heals and your goals evolve. This individualized, evidence-based approach ensures you receive the safest, most effective care possible – never a one-size-fits-all solution. Our commitment to ongoing education and clinical excellence means you can trust that every technique and recommendation is backed by proven results. Discover the power of chiropractic care designed just for you.

We believe that informed patients are empowered patients, which is why education is at the heart of everything we do. We take time to explain the “why” behind every recommendation, helping you understand how your spine, nervous system, and lifestyle choices impact your overall health. Through personalized consultations, workshops, and ongoing resources, we equip you with the knowledge you need to make confident decisions about your care and long-term wellness.

Our team is always available to answer questions, address concerns, and share strategies for optimizing your results at home and in daily life. We’re committed to demystifying chiropractic and holistic health, making it accessible and actionable for you and your family. When you understand your body and your options, you become an active partner in your healing journey – capable of creating lasting change.

We are more than a clinic – we’re a community. We’re deeply invested in building meaningful relationships with our patients and fostering a sense of belonging for everyone who walks through our doors. From the moment you arrive, you’ll experience a warm, welcoming environment where you’re treated like family. We celebrate your successes, support you through challenges, and connect you with other wellness-minded individuals who share your goals.

Our involvement extends beyond our practice, as we actively participate in local events, health fairs, and educational initiatives that uplift the broader community. We believe that true wellness thrives in connection – with your care team, your loved ones, and your neighborhood. Join a practice where your journey is celebrated, your voice is heard, and your community is always by your side.

First-Class Branding That Elevates Your Practice

• World-class branding that positions you as a premium longevity destination
• A bestselling, globally relevant message that resonates with patients of all ages
• Professional marketing materials and resources that attract wellness-focused families
• Branding that works seamlessly with every chiropractic technique

Attract Lifetime Patients, Not Just Crisis Care

The 100 Year Lifestyle messaging inspires people to:

• Invest in themselves and take proactive action
• Commit to care rather than treating symptoms and leaving
• Value YOUR care as an essential part of THEIR lifestyle
• Stay for lifetime care across multiple generations

A Complete Practice Transformation System

This isn’t just a certification – it’s a turnkey system that includes:

• Patient education resources that communicate your value beyond pain relief
• Community education programs to establish authority
• Marketing programs tailored to your niche
• Leadership tools to grow your practice and impact

Proven Results Backed by Nearly Three Decades

• Over 12,000 doctors trained with high-purpose vision and simple systems
• Collectively grown by over $1 billion in practice revenue
• Nearly 30 years of inspiring chiropractors to lead family healthcare
• Certified providers see 3x higher patient lifetime value within 18 months

A Message So Simple, Even Kids Get It

The 100 Year Lifestyle philosophy creates massive value by:

• Making chiropractic care the center of a healthy lifestyle
• Appealing to every generation – from newborns to centenarians
• Transforming how families think about their health trajectory
• Building multi-generational household adoption

100:100 – Living at 100% for 100 Years
The evidence of this Longevity Crisis can be seen on nearly every street corner in every town through assisted living centers and Alzheimer’s care centers. People today are living longer than they expected or planned for. Dr. Plasker will tell you how to live your 100 years at 100%.

Stop Blaming Your Age
Age is getting a bad rap. People are blaming their age for not being able to exercise, start a new project, get a new job, reinvent their relationships, and more. Age is being blamed for ill health and injuries that have nothing to do with age. There are Alzheimer’s and senior care facilities popping up across our country at an alarming rate. Dr. Plasker explains why age has nothing to do with degenerative disease – and reveals the real reasons why Americans age so badly.

Borrowed Time vs Birthright Time: Quality Not Quantity
Adults alive today are the first generation in history getting the advanced notice that, like it or not, want to or not, you will probably live longer than you ever thought. Get there in style with health and vitality rather than rotting away. We hear elderly people often say, “I’m living on borrowed time.” This is not true. This is actually birthright time that was built into their genetics from the moment of conception.

Becoming a Least Vulnerable Person
Who are the “most vulnerable people” and how do you keep from becoming one? Dr. Plasker is committed to making you one of the “least vulnerable!”

Whether it’s the food you eat, the care you receive, or the experiences you choose, brands with our logo prioritize healthy longevity and well-being for the long run and represent:

• A Commitment to Longevity and Vitality: Products and services that support a long, healthy, and fulfilling life.
• Quality You Can Trust: Brands that meet our family-focused vetting standards for quality, integrity, and wellness.
• A Lifestyle Choice, Not Just a Product: Businesses aligned with The 100 Year Lifestyle philosophy of living at 100% at every stage of life.
• A Seal of Excellence: Our logo signifies alignment with the principles of natural health, vitality, and sustainability.

Businesses must demonstrate a clear commitment to principles that promote healthy living and longevity, including wellness, sustainability, natural, organic, or wild products, holistic living, and overall life-enhancing practices. Each business undergoes a quality and integrity review using a point-based system.

Approved businesses gain access to exclusive branding opportunities including use of The 100 Year Lifestyle logo on packaging, signage, and promotional materials, plus marketing support through our targeted mailing list, social media exposure, and community engagement efforts.

While we do not place a cap on businesses, certain industries – such as hospitality – may be able to claim geographical exclusivity to maintain a strong and distinct presence in key locations.

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