New & Noteworthy Business Story Ideas

The Longevity Economy Has Arrived—But Who’s Actually Ready for It?
Everyone’s talking about living longer, but few are building lives or businesses around it.
Dr. Plasker was talking about 100 year lifespans before it was cool. Now, with the aging population booming and Gen X/Y expecting to live past 100, he’s helping people and companies prepare for it—physically, mentally, financially, and professionally.

From Wellness Trend to Economic Powerhouse: The Longevity Business Boom
Healthy longevity is no longer niche—it’s the next trillion-dollar industry.
Dr. Plasker explores how The 100 Year Lifestyle® is evolving from a health and wellness global brand to one that’s welcoming mission-aligned businesses—wellness providers, coaches, fitness experts, food brands, even hospitality companies—under one trusted umbrella.

Why the Longevity Movement Needs a Moral Compass
Just because people are living longer doesn’t mean they’re living better—or more ethically.
With longevity tech, supplements, and AI-driven solutions popping up everywhere, Dr. Plasker brings a grounded, human-first philosophy to the conversation: one rooted in integrity, purpose, and the body’s innate potential—not exploitation or gimmicks.

Building a Longevity-Aligned Business: What That Really Means
If you want your business to last 100 years, it better support people who want to live that long.
Dr. Plasker shares what he looks for in brands coming under the 100 Year Lifestyle® umbrella—and why alignment with values like sustainability, natural health, personal responsibility, and generational thinking is the future of brand growth.

Is Your Career Built to Last 100 Years?
Forget retirement—what if your next chapter is your most impactful one?
A thought-provoking discussion on how our extended lifespans are reshaping work, passion, and purpose. Dr. Plasker shares how people of all ages—from Gen Z to Baby Boomers—are reimagining their careers to stay aligned with their energy, values, and purpose for a lifetime.

The Business Case for Living Well
Turns out, investing in your health is also investing in your productivity, profitability, and peace of mind.
Dr. Plasker shares how companies are embracing 100 Year Lifestyle® strategies to reduce burnout, increase retention, and future-proof their workforce by integrating longevity-friendly workplace practices.

Future-Ready Leadership: Why Longevity Thinkers Make the Best Leaders
Thinking 100 years ahead requires vision, values, and the ability to pivot.
This leadership story explores how Dr. Plasker’s “long game” approach to life and business is shaping a new kind of leadership—one that’s generationally aware, purpose-driven, and built to last.

From Health Clinics to Hotels: The 100 Year Lifestyle® in Everyday Life
What does a 100 Year Lifestyle® look like in action?
Dr. Plasker paints a picture of what’s possible when everyday environments—your doctor’s office, gym, grocery store, even your hotel—operate under the principles of healthy longevity. It’s not sci-fi—it’s already happening.